Women are in charge of more than half of the investable assets in this country. A recent Business Insider article claims that women now control 51% of U.S. wealth worth $14 trillion, a number that’s expected to grow to $22 trillion by 2020.
Single women, whether divorced, widowed, or never married, have been a significant part of our clientele since our founding. Widows that come to us appreciate that we listen and take time to educate them, especially if their spouses managed the family finances. Once their initial concerns are alleviated they’re often terrific investors because they are able to take a long-term view and don’t let short-term issues rattle them very much.
Unfortunately, we have had women complain to us that other advisors that they’ve had in the past did not want to discuss the details of their investments and the strategy employed. Other women have come to us with portfolios that were devastated by inadequate diversification.
Our female clients are intelligent adults who hire us to do our best for them so that they can focus on the things that are important to them. We are always happy to get into as much detail on their portfolios as they require. Our focus on education, communication, diversification and risk control has led to a large and growing core of women investors, many of whom have been with us for decades.
Our book, BEFORE I GO, and the accompanying BEFORE I GO WORKBOOK, is a must-have for women who are with a spouse that handles the family finances. Men who have always handled the family finances should also grab a copy and fill out the workbook. If something were to happen to them, it would be a tremendous relief to their spouse to have such a resource when taking over the financial duties.